Meet the E+ Team

In order to be the best, you need the best people and we have been fortunate enough to attract world class talent to our team and board. The EFTPlus team is a mix of experience, imagination, enthusiasm and drive — all important ingredients if you are looking to take on the world.

We are not only supported by great people, but also great organisations such as the New Zealand Venture Investment Fund and Ice Angels, who continue to support our vision of being the leading payment card based retail CRM platform. Take a quick look at who is behind EFTPlus below...


Leadership Team

Marcus Hoefliger
Co-Founder & CEO

Quick background:
Co founded EFTPlus whilst completing my Masters of Entrepreneurship at Otago University.

Favourite hobby:
Avid sport watcher (Man Utd obsessed).

Julian Cox
Founder & I.T. Guru

Quick background:
Conceived, designed and developed EFTPlus and has over 25 years experience in the IT industry.

Favourite hobby:
Mountain biking and making big bubbles.

Peter Hall

Quick background:
NZ Country Head at CBA; Various roles at ASB, including Head of Business Ventures, Head of Risk and Treasurer.

Favourite hobby:
Keen interest in road cycling and music.